Our advantages

• Access to unique products and technology.
• Excellent brand reputation
• Empowering employees & encouraging teamwork and collaboration
• Increasing external partnerships

However at Genton we focus on sustainable competitive advantages, that helps businesses rise above the competition over a long period of time. We focus on three main types of sustainable competitive advantage: differentiation, cost leadership, and focus advantage.

Differentiation advantage

Differentiation refers to how we taylor our strategies to help clearly set ourselves apart from its competitors. This could come in the form of high-quality products, strategic assets, intellectual property, brand identity, and so on. Learn about the different services we offer.

Leadership advantage

Companies that can bring down their costs and pass those savings down to the customer have what we call pricing power. This competitive advantage allows businesses to price lower than their competitors so consumers choose their products on the basis of financial value. Learn about our leaders.

Focus advantage

Focus advantage is when businesses target a specific section of their target audience to build greater customer satisfaction and loyalty.