Brand strategy

We position, develop and invest in partner brands to differentiate and drive growth. We try to gain a clearer perspective of which customers a brand (or portfolio of brands) is serving and also understand each brand’s points of difference better, acquiring the insight to grow share, improve positioning and build clearer targeting of customer segments.All this points to higher revenues and profits from improved alignment with customers and distribution channels.

Customer experience

Through an understanding of the customers’ journey and their likes and dislikes, combined with channel requirements, incentivization levers and cost to serve. The outcomes will include greater reach, strategic differentiation between channels and outsized share in growing channels — all translating to more revenue and profit.

Pricing strategy

Getting pricing right is one of the most critical commercial decisions for any business. It can lead to significant increases in top-line results; the bottom-line effect is even greater. Our approach allows you to develop the optimal initial pricing framework and sales incentives and to see ongoing benefits from an analytical pricing framework informed by customers, market conditions and the competitive environment.